5 Ways to Advertise Your Business on a Budget

Getting word out to the public is one of the key strategies of having your own business. You will need to have a marketing strategy that encompasses the direct advertising as well as keeping your costs within your annual budget to be successful. Marketing your business can cost thousands of dollars if you do not know how to go about doing it. One way of advertising on a budget is to use custom labels that can promote your business and establish the branding of your name. Here are 5 ways to get your advertising strategy on track.

Promote Your Business
Promoting your business is the key to success. Custom labels are used for marketing, artwork, and slogans that can be used in a variety of ways, such as shipping labels, business cards, decals, bumper stickers, and banners. Developing artwork that will be used for all your custom labels can be exciting. When you are on a budget designing the logo or maybe even a slogan will depend on you and what your message is, what you are selling. It will tell your customers what you do; this is sometimes called branding your business.

Business Cards
The first thing you will want to do, after your artwork is done, is have business cards made up. This is your handshake to the world and says that you are available for business. Hand them out to everyone and anyone, no matter who they are or what business they are in. Business cards get passed on all the time. Their impression of you will be attached to the business card, meaning that if they found you friendly, they will also find your business friendly. These types of custom labels can also be applied to magnets and hung on the refrigeration assuring that your business will be called first.

Static Cling Decals
When deciding what custom labels you want to be made up, be sure to include this inexpensive way to put signage on any window. The static cling decals can be customized to whatever you desire. They can have your business name, your logo, or maybe a slogan that is associated with your business. Static cling decals can also be put on automobile windows if your business is involved in driving around town. The great thing about them is that they can be moved or transferred somewhere else.

Bumper Stickers
Bumper stickers are a great way to advertise your particular branding especially if you have a slogan that is associated with your business. Remember when designing your custom labels to be sure to include your logo so that it can be identified easily with your business and not that of a competitor.

If you are in a business where there are conventions or trade shows be sure to include banners in your advertising strategy. Banners are a way to draw people to you when in a larger crowd. They shout who you are, so be sure your branding is complete with your logo.